I’m a founder, creative strategist, athlete and lifelong student of what makes people pay attention—and what makes them care.

Howdy, y’all. I grew up in Texas, graduated from the University of Houston and found my way west through the agency world. Las Vegas gave me the perfect canvas: a city built on reinvention, unforgettable experiences and stories that demand to be told well.

In 2012, I founded Neon PR Studios. Since then, I’ve become a strategic advisor to hospitality, entertainment, tourism and lifestyle brands—leading launches, shaping reputation and turning attention into momentum.

Blogzio is the less buttoned-up side of that story. It began as a home for the answers I was constantly copying and pasting into texts and DMs: where I found the jeans, who colors my hair, what workout I’m doing, where I stayed and whether the thing is actually worth it.

These days, it’s also where I write about becoming a better, stronger and more well-rounded human—without pretending any of us has it all figured out.